Partner Economics: The Math Behind DMARC Services
You're evaluating the numbers. Good. Here's exactly what Verkh costs, what partners typically charge, and how the margin works at different scales.
Your Costs
Simple. Predictable. No surprises.
| Tier | Your Cost to Verkh |
|---|---|
| Reseller (Co-Branded) | $35/client/month 3 client minimum |
| White-Label | $250/client/month 5 client minimum |
That's it. No per-domain fees. No overage charges. No surprise invoices. Your cost is fixed per client.
Your Revenue: Two Pricing Models
How you price to your clients is your decision. Here are the two common approaches:
Option A: Per-Client Flat Rate
Best for MSPs with consistent client profiles
Similar domain counts across clients. Simple to explain, easy to bill, predictable for clients.
Typical pricing: $75-199/client/month
| Retail | Cost | Margin |
|---|---|---|
| $75/mo | $35 | $40 (53%) |
| $99/mo | $35 | $64 (65%) |
| $149/mo | $35 | $114 (77%) |
| $199/mo | $35 | $164 (82%) |
Option B: Per-Domain Pricing
Best for MSPs with varied client sizes
Some clients have 2 domains, others have 20. Scales with complexity, feels fair to smaller clients, captures more value from larger ones.
Typical pricing: $15-40/domain/month
Example: Charging $25/domain/month
| Domains | Revenue | Margin |
|---|---|---|
| 2 | $50 | $15 (30%) |
| 5 | $125 | $90 (72%) |
| 10 | $250 | $215 (86%) |
| 20 | $500 | $465 (93%) |
Notice: Per-domain pricing gets more profitable as client domain count increases. If your typical client has 5+ domains, this model captures more value.
Scale Economics
What 10, 25, and 50 clients look like. Assumes $99/client flat rate retail pricing.
| Clients | Your Cost | Your Revenue | Monthly Margin |
|---|---|---|---|
| 10 | $350 | $990 | $640 (65%) |
| 25 | $875 | $2,475 | $1,600 (65%) |
| 50 | $1,750 | $4,950 | $3,200 (65%) |
Time Investment
DMARC services are not free money. Here's the honest time breakdown:
Initial Setup
30-60 minutes per client
- Add domain(s) to platform
- Walk client through DMARC record setup
- Explain what they'll see in reports
- Set expectations for enforcement timeline
Ongoing
1-2 hours per client per month
- Review weekly digest emails
- Coordinate remediation steps with client
- Answer occasional questions
- Generate shareable dashboards for vendors
Effective Hourly Rate
At $64/client margin and 1.5 hours/month average:
$43/hour baseline
This understates actual value because: clients renew for years (DMARC requires ongoing monitoring), DMARC anchors broader security service relationships, and enforcement success creates upsell opportunities (BIMI, expanded security).
White-Label Economics
At $250/client, white-label requires different math. Premium positioning for premium margins.
Minimum commitment: 5 clients = $1,250/month to Verkh
| Retail Price | 5-Client Revenue | Monthly Margin | Margin % |
|---|---|---|---|
| $350/client | $1,750 | $500 | 29% |
| $500/client | $2,500 | $1,250 | 50% |
| $750/client | $3,750 | $2,500 | 67% |
Per-domain reframe: At 10 domains per client average, your effective cost is $25/domain. Charge $50-75/domain and margin improves significantly.
Model Your Specific Scenario
Adjust the inputs below to match your business. See exactly how the economics work for your situation.
Partner Economics Calculator
Model your DMARC services revenue. Adjust the inputs to match your business.
Your Inputs
Your Economics
Time Investment
Client Value Proposition
Annual Summary
The Bottom Line
DMARC services make sense for MSPs when:
- You can price at $75+/client (flat rate) or $20+/domain
- Your average client has 3+ domains (per-domain pricing scales well)
- You value recurring revenue anchored by ongoing security monitoring
- You want to offer real security value without building in-house expertise
The platform does the heavy lifting. You provide the client relationship.
